News for 'Building Brand'

Building brands Indian-style

Building brands Indian-style

Rediff.com7 Aug 2009

Consistency in spirit is more important than consistency in symbols.

How Bollywood helped build Brand India

How Bollywood helped build Brand India

Rediff.com9 Jan 2011

Two authors, two well known film makers and a banker discussed how the world has started viewing India in the recent past at the PBD.

Yamaha Gears Up for India's E2W Race With 2 Models

Yamaha Gears Up for India's E2W Race With 2 Models

Rediff.com14 Nov 2025

Yamaha expects its first EVs to hit showrooms by the last quarter of FY26 (January - March), once network readiness is complete.

BJP attacks Siddaramaiah for promoting Wayanad as tourist destination

BJP attacks Siddaramaiah for promoting Wayanad as tourist destination

Rediff.com30 Oct 2025

The KSTDC's post on 'X' on October 28, promoting its two-night and three-day tour package to the hill station said, " Seeking thrill or tranquillity? Find both in Wayanad! Trek scenic trails, chase waterfalls & meet the wild with KSTDC. Your perfect nature escape awaits."

Surya backs Abhishek to stay true to his game

Surya backs Abhishek to stay true to his game

Rediff.com31 Oct 2025

'He is not changing it anymore and hopefully he sticks to it and plays many more knocks like this for us.'

Trump slaps 100% tariffs on imported pharma products

Trump slaps 100% tariffs on imported pharma products

Rediff.com26 Sep 2025

United States President Donald Trump on Friday announced that his administration will impose a 100 per cent tariff on branded and patented pharmaceutical products beginning October 1, 2025, unless the manufacturing companies are building production facilities in the US.

Marico Q2 volume growth likely to be in high single digit

Marico Q2 volume growth likely to be in high single digit

Rediff.com4 Oct 2025

Marico is expected to post high single-digit volume growth in the India business in the July-September quarter. However, it is expected to moderate sequentially, the company said in its quarterly update on exchanges.

'Whenever Seat Arithmetic Permits, BJP Will Want Its Own Chief Minister'

'Whenever Seat Arithmetic Permits, BJP Will Want Its Own Chief Minister'

Rediff.com25 Nov 2025

'Removing Nitish Kumar prematurely risks unsettling both the alliance balance and parts of the social coalition that delivered this victory.'

US tariffs: Only Sun Pharma exposed to some headline risk

US tariffs: Only Sun Pharma exposed to some headline risk

Rediff.com28 Sep 2025

The imposition of a 100 per cent tariff by the US on imports of branded and patented pharmaceutical products starting October 1 may not significantly hurt Indian drug makers, with Sun Pharma being exposed to some headline risk but with limited earnings impact, according to analysts. Among Indian companies, only Sun Pharma has sizeable sales from patented drugs in the US (about 17 per cent of 2024-25 revenue), HSBC Global Investment Research said in a report.

Sensex, Nifty tank nearly 1% on selling in pharma, IT shares

Sensex, Nifty tank nearly 1% on selling in pharma, IT shares

Rediff.com26 Sep 2025

Most pharma shares dropped, dragging the BSE Healthcare index down by 2.14 per cent after Trump's move to impose 100 per cent import tariffs on pharmaceutical drugs from October 1. Wockhardt shares tanked 9.4 per cent.

Dynastic politics pose grave threat to democracy, says Tharoor

Dynastic politics pose grave threat to democracy, says Tharoor

Rediff.com3 Nov 2025

"It is high time India traded dynasty for meritocracy. This would require fundamental reforms, from imposing legally mandated term limits to requiring meaningful internal party elections, together with a concerted effort to educate and empower the electorate to choose leaders based on merit," Tharoor said.

5 Reasons Your Start-Up Isn't Growing

5 Reasons Your Start-Up Isn't Growing

Rediff.com28 Aug 2025

Many start-ups crash when they pursue growth without a brand identity, fail to act on market research or rely only on design instead of investing in trust and value, explains Vinayak Burman.

Golf Day: Windies cricketers tee off with legends

Golf Day: Windies cricketers tee off with legends

Rediff.com8 Oct 2025

Organised by TCM Sports, Cricket West Indies' long-term strategic partner, the the Golf Day brought together cricketing legends, global business leaders, and sporting icons on one stage, marking a celebration of West Indies cricket in the company of some of the formidable forces of the game such as Sir Vivian Richards, Brian Lara, and Sir Richie Richardson.

Lenskart eyeing mega expansion as it readies for IPO

Lenskart eyeing mega expansion as it readies for IPO

Rediff.com15 Oct 2025

Eyewear retailer Lenskart plans to add 450 stores in the current financial year, its fastest expansion in three years, as the company prepares for a public listing that could value it at up to $10 billion. The addition would take Lenskart's store count to more than 3,150 across 14 countries, representing a 34 per cent rise from the 334 stores opened last year.

'The Intent Is To Make A Better Bank In The Future'

'The Intent Is To Make A Better Bank In The Future'

Rediff.com28 Oct 2025

'As the team builds, each of them will bring in a different perspective, new thinking.'

Groww sets IPO price band at Rs 95-100/share; eyes a valuation of $7 bn

Groww sets IPO price band at Rs 95-100/share; eyes a valuation of $7 bn

Rediff.com30 Oct 2025

Billionbrains Garage Ventures, the parent company of stock broking firm Groww, on Thursday fixed a price band of Rs 95-100 per share for its upcoming Initial Public Offering (IPO), targeting a valuation of over Rs 61,700 crore (about $7 billion). The company's Rs 6,632 crore IPO would open for public subscription on November 4 and conclude on November 7, according to a public announcement.

Reliance on MNCs for strategic audits and consulting must be reduced: MCA

Reliance on MNCs for strategic audits and consulting must be reduced: MCA

Rediff.com25 Sep 2025

India needs to limit its reliance on multinational corporations (MNCs) for strategic audits and consulting in order to strengthen its economic sovereignty and achieve the goal of Atmanirbhar Bharat, the Ministry of Corporate Affairs (MCA) said in an office memorandum released on Wednesday.

India key market for future growth, along with US, Japan: Honda

India key market for future growth, along with US, Japan: Honda

Rediff.com29 Oct 2025

Japanese auto major Honda considers India a key market for its future growth alongside the US and Japan, according to Honda Cars India President and CEO Takashi Nakajima. The Tokyo-headquartered automaker, which operates in India through a wholly owned subsidiary, plans to drive in more SUVs in the country, as the segment continues to see robust sales across varied price points.

Realty's Next Address: SPR, Sohna Power NCR's Growth

Realty's Next Address: SPR, Sohna Power NCR's Growth

Rediff.com18 Oct 2025

Part-I of this three-part series dives into Delhi-NCR's SPR, Sohna, Dwarka Expressway, and Jewar Airport leading the charge.

'Powerplay key in Australia; Bumrah's role crucial': Suryakumar

'Powerplay key in Australia; Bumrah's role crucial': Suryakumar

Rediff.com28 Oct 2025

India captain Suryakumar Yadav said that Powerplay overs will be crucial in the five-match T20 International series against Australia.

What Is Powering Mahindra's Bolero Run

What Is Powering Mahindra's Bolero Run

Rediff.com9 Oct 2025

Between January and August 2025, over 65,000 units of the Bolero were sold, making it the third-highest contributor to Mahindra's overall SUV sales. Bolero annually achieves sales of over 1 lakh units.

Hyundai to make India global export hub, 2nd largest market

Hyundai to make India global export hub, 2nd largest market

Rediff.com17 Oct 2025

Lining up its 2030 strategy, Hyundai said it was targeting up to 30 per cent export contribution and over 1.5-fold rise in revenue, to cross the 1 trillion milestone in five years.

Sultan of Johor Cup 'perfect' prep ahead of Jr World Cup

Sultan of Johor Cup 'perfect' prep ahead of Jr World Cup

Rediff.com10 Oct 2025

India is the second-most successful team in the Sultan of Johor Cup, having won three titles (2013, 2014, and 2022). Only Great Britain, with four titles, have dine better than them.

LG India is the most valuable consumer durable company

LG India is the most valuable consumer durable company

Rediff.com15 Oct 2025

LG Electronics India made a dazzling market debut on Tuesday, ending 48 per cent higher than its issue price and surpassing its South Korean parent in market value.

Why Trust In Ambani, Adani, India Inc Is Vital

Why Trust In Ambani, Adani, India Inc Is Vital

Rediff.com12 Sep 2025

Who else will take on the might of Microsoft, Google, and Amazon if not the Adanis, Ambanis, Birlas, or Tatas?, asks R Jagannathan.

IPO-bound Tata Capital bets on green energy financing, tech push for growth

IPO-bound Tata Capital bets on green energy financing, tech push for growth

Rediff.com3 Oct 2025

Tata Capital Ltd, set to launch its IPO next week, has identified green financing and digital innovation as its core growth pillars, backed by the merger of its IFC-backed subsidiary Tata Cleantech Capital in 2024. By FY25, the cleantech and infrastructure finance book reached Rs 18,000 crore, growing at a 31.8 per cent CAGR over the last two years, the NBFC said on Friday.

From 1905 cry to Modi's 'Vocal for Local': NCERT's new Swadeshi lessons

From 1905 cry to Modi's 'Vocal for Local': NCERT's new Swadeshi lessons

Rediff.com3 Oct 2025

Two modules published by the NCERT, Swadeshi: Vocal for Local (for middle stage) and Swadeshi: For a Self-Reliant India (for secondary stage), carry excerpts from the prime minister's Independence Day address in which he stressed that self-reliance would drive India's journey towards a Viksit Bharat.

Trump announces 100% tariffs on foreign-made movies, India to be hit

Trump announces 100% tariffs on foreign-made movies, India to be hit

Rediff.com30 Sep 2025

Trump said California has been particularly "hard hit" because of this, blaming democrat Gavin Newsom, the Governor of California, for this loss, calling him "weak and incompetent."

Indian Women Create Their 1983 Moment

Indian Women Create Their 1983 Moment

Rediff.com3 Nov 2025

If the men of 1983 gave India a reason to dream, the women of 2025 could give it something rarer -- the courage to live that dream in full daylight, under an open sky that finally belongs to them, points out Prem Panicker.

'My Life Could Be A Movie'

'My Life Could Be A Movie'

Rediff.com29 Oct 2025

'It doesn't matter where you come from or what college you studied in. None of it defines your future. Just don't give up.'

VinFast disrupts EV market with most affordable midsize SUV

VinFast disrupts EV market with most affordable midsize SUV

Rediff.com1 Oct 2025

VinFast's VF6 storms into India as the most affordable electric SUV above 4 metres, packing premium features, 468km range, and free charging till 2028 to disrupt the EV market, observes Somnath Chatterjee.

Cancer Fear Vs Facts: What To Know

Cancer Fear Vs Facts: What To Know

Rediff.com7 Nov 2025

'If a parent was diagnosed at 50, the child should start screenings 5 to 10 years earlier (around 35 to 40).' 'Awareness of family history and age of onset helps catch the disease early.'

Sitharaman asks fintechs to strengthen risk management to check AI misuse

Sitharaman asks fintechs to strengthen risk management to check AI misuse

Rediff.com8 Oct 2025

Finance Minister Nirmala Sitharaman on Tuesday asked fintech firms to focus on risk management at a time when criminals are using AI to mimic voices, clone identities and create lifelike videos to manipulate people.

Why This Diwali Will Be Very Different...

Why This Diwali Will Be Very Different...

Rediff.com20 Oct 2025

'It's heartening to see that the festive energy is being driven not only by star-led blockbusters but also by fresh, content-rich films.'

Reliance Q2 net profit rises 9.6% YoY, slips sequentially on inventory losses

Reliance Q2 net profit rises 9.6% YoY, slips sequentially on inventory losses

Rediff.com18 Oct 2025

Reliance Industries Ltd (RIL) on Friday reported a 9.6 per cent year-on-year rise in net profit for the September quarter, driven by strong performance in its consumer-facing retail and telecom businesses and a recovery in its core oil-to-chemicals segment.

How Twitter helped build Brand Modi

How Twitter helped build Brand Modi

Rediff.com30 Mar 2016

'Prior to the elections, there were many direct attacks on rivals on the social media, but post election, he has taken a more 'benevolent leader' style of tweeting, by sticking to largely non-controversial topics and positive tweets.' 'He generally avoids topics that have the potential of becoming argumentative flashpoints.'

Will Mumbai's Redevelopment Boom Last?

Will Mumbai's Redevelopment Boom Last?

Rediff.com16 Sep 2025

'Developers have started offering 70% to 100% extra area and beyond.' 'If the market cycle shifts -- as many are already predicting with signs of price saturation and reduction -- most recent redevelopment projects will unravel.'

'It pays to build brands'

'It pays to build brands'

Rediff.com31 Jul 2007

An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.

Thermostat Setting: India's Cool Move

Thermostat Setting: India's Cool Move

Rediff.com27 Aug 2025

'Are there other ways to reduce the energy airconditioners consume?' asks Ambi Parameswaran.